Spam Is Not Just In Your Inbox

I recently lost my debit card so I had to get another one from Chase. It finally came in the mail today and I called the number on the card to have it activated.

It was an automated message and after I was done entering my info, it said it would be a few moments while the card was activated. Then they kicked in with their sales pitch telling me all about the horrors of identity theft with at least 2 separate ads.

As a complete coincidence, as soon as the ads were done, my card was finally finished with the activation process.

What a classic example of interruption marketing. Completely inappropriate and yet another of a long list of reasons why a big entity like Chase will never have my trust.

Don’t lose the trust of your customers because you have a few seconds of space to fill.