How Are Your Ads Interrupting

I just clicked on a video on the front page of the New York Times. The video was a tribute from a dad to his son that was killed in action.

Instead of seeing the somber video of one family member mourning another, I was treated to a 30 second “fun” commercial of silly white males making wacky faces with upbeat music behind it.

Needless to say, the ad was a total flop with me.

Context is everything so be careful when spending those hard earned marketing dollars on messages (and message delivery) that miss your target by a thousand miles.

As of today, media is measurable and accountable.

Don’t miss your mark.