How Are Your Ads Interrupting

I just clicked on a video on the front page of the New York Times. The video was a tribute from a dad to his son that was killed in action.

Instead of seeing the somber video of one family member mourning another, I was treated to a 30 second “fun” commercial of silly white males making wacky faces with upbeat music behind it.

Needless to say, the ad was a total flop with me.

Context is everything so be careful when spending those hard earned marketing dollars on messages (and message delivery) that miss your target by a thousand miles.

As of today, media is measurable and accountable.

Don’t miss your mark.

This Is Why We Do Not Trust Anyone

Today I received and email from someone that I don’t know personally, but I know people that know him and from what I can tell, he is an honorable guy. He has a real estate company and I get emails from him time to time telling me about his deals, or what he has going on, or some opportunity that he has coming up.

I always look forward to see how he is growing his business and what current opportunities he has for his subscribers.

Today I get an email from him (or his assistant, I think) and the body of the email says, “Please participate in our quick five question survey! This is ideal for those that are seeking Instant Seller Leads! This invitation is to participate in our survey to enable us to better serve you. Your feedback is invaluable to us, and we thank you in advance for your help. ”

Great, he is asking me for his help. Probably some new business angle he has come up with and is testing the waters. I would like to give some feed back.

[ View the photo I captured of the survey if you haven’t already peeked. ]

Here I am taking the poll like some schmuck and POW!, I get T-BONED by question number 5! Instead of continuing to build my trust, he zings me with some spam poorly disguised as a survery!

He doesn’t need my help or feedback. He has made up his mind that his subscribers are merely just lemmings that will soak up whatever spam he sends out.

Well, his subscribers minus one.